ENCOUNTER BETWEEN EAST AND WEST
ABU DHABI STORE TOUR
Retailer partnership is a common strategy for distributors wishing to enter the Emirati market. As in the Asian market, it is generally the huge local conglomerates that join forces with foreign brands among the leaders in their sector in order to create either a franchise of the brand already existing in its country of origin, or a brand new one, resulting from the partnership.
A POWERFUL ALLIANCE
This is the case of Grandiose Supermarket, a premium supermarket chain resulting from the alliance between the Emirati conglomerate Ghassan Aboud Group and Intermarché.
AN EXPANDING CONCEPT
Created in 2016 and historically located in Dubai, Grandiose continues its expansion with its 8th point of sale inaugurated in the United Arab Emirates but 1st in the city of Abu Dhabi, opened at the end of April 2020.
A SUSTAINABLE OFFER
The European-inspired Grandiose stores have a wide range of fresh produce with a focus on fresh products. But the brand is particularly recognized for its commitment to the environment, striving to set an example by adopting more sustainable practices in terms of the quality of its products and its in-store processes.
Grandiose promotes healthier and more environmentally friendly consumption through various operations: elimination of all plastic bags in the store, use of reusable cutlery in its GRAB & GO catering area, installation of a REFILL self-service bulk area where customers bring their own containers, etc.
Also committed to the community, the brand regularly launches food and non-food offers related to Ramadan: CARE PACKAGE, a pack containing all the groceries needed for Iftar (evening meal during the fasting month) or dishes to be reheated at a fixed price of €2.4.
AIMED AT A CONSUMER CONCERNED ABOUT ITS ECOLOGICAL IMPACT
This supermarket model, which is relatively new on the local market, is increasingly popular with Emirati customers, who can now consume quality products without harming the environment.
This new point of sale is part of the brand’s development strategy on the territory as 30 stores should eventually be opened in the United Arab Emirates. Don’t hesitate to ask the MMM Missions teams, who will organise a tailor-made Store Tour for your teams in Abu Dhabi and Dubai to discover the innovation that is forging the retail of tomorrow.
Here is a premium grocery concept installed in Jordan and which also meets the new needs of both affluent and demanding local consumers KAMA LOCAL GOURMET
Click on the image to discover the concept
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