THE NEW CONCEPT HUAWEI IN MADRID : HYBRID & DIGITALLY-ENHANCED
Experience the brand new hybrid concept Huawei in the futuristic flagship of the brand in Madrid!
In July 2019, the Chinese outsider of global telephony takes his place alongside the biggest names by inaugurating his flamboyant flagship in the centre of Madrid! Spread over 1,100 sqm and 2 levels, it is the largest store of the brand outside China. Through this concept, Huawei wanted to stand out from the competition by giving a human face to the technology of tomorrow. The space is intended to be more welcoming, in a lounge and modern atmosphere, designed as a place for exchanges.
However, technology is at the heart of the concept: a multitude of experiential spaces await you in a familiar and comforting setting. Hang in there because the flagship is such a concentrate of digital innovations that it makes you dizzy! For instance, what could be more normal than to see an 8-metre high digital waterfall flowing on the exterior façade? After that, how about crossing a virtual wall? A wall that faithfully reproduces your actions and informes you about the brand’s history and current events? The store also has a “forum” to host events ranging from business meetings to yoga classes! Finally, make your best smile in the photo studio to test the different Huawei cameras!
The purists will not be left out. Your smartphones are in the expert hands of Huawei technicians who, thanks to a huge bay window, operate your mobile phone right in front of you.
So team Apple, team Samsung or team Huawei?
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