EL&N is a tea rooms brand that bet on Instagram : the retail design of each café is neatly elaborated by the brand, turning these places into a heaven for influencers.
Instagram lovers take note ! EL&N cafés are made for you.
WHAT IS IT ?
Based in London, the communication of this brand rests on Instagram. So its retail design is amazing ! On social networks, numerous pictures are taken by renowned influencers. Each café has an instagrammable spot, as a carousel, a rose garden or a heart-shaped cocoon. Snacks also participate to the popularity of the café, being as delicious as photogenic. The opening of a new tea room always is an occasion to invite a lifestyle influencer for some pictures.
NEW MEANS OF COMMUNICATION
Influencers are not the only one to take pictures of course : customers come to the café to do so. And the brand encourage them to post these pictures ! EL&N actually counts on its customers to promote the cafés. Posted pictures can be seen by people from the whole world thanks to hashtags. Then, EL&N just needs to wait for them to come ! Everyone likes posting great pictures. EL&N give everyone the possibility to be an influencer for a minute or two. The brand gets new customers and you get new followers : deal ?
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