SWAROVSKI CRYSTAL STUDIO : THE BRAND LAUNCHES ITS NEW CONCEPT
Swarovski has been testing numerous innovations since last year. The brand now gathers all the best innovations in its new concept, named Crystal Studio. The most notable ones integrate digital services in-store ! Lot of screens are implanted inside the Swarovski Crystal Studio. Some display influencers’ fashion advices. Others enable you to personalize your jewels (at the Sparkle Bar). Then, the Milanese retail designer Patricia Urquiola chose raw materials and modular panels to create a “studio” style. By the way, the name “Crystal Studio” comes from that will of being a sort of workshop ! The city of Milan has not been chosen by chance. It is the capital city of fashion and design !
What’s next ? The brand wishes to roll out its Swarovski Crystal Studio concept to more than 100 stores worldwide. Each store will be adapted to the local consumers. We are especially awaiting for the opening of Tokyo’s store, which should open by the Olympics : according to the brand, it will be the most majestic of all ! Others Crystal Studios are to open in 2020 in Shanghai, Beijing, Hong Kong and Los Angeles.
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