MISSIONS MMM SPÉCIALISTE DES RETAIL STORE TOURS ET DES NOUVELLES TENDANCES DISTRIBUTION À L’INTERNATIONAL DEPUIS PLUS DE 50 ANS.

CONSCIOUS RETAIL | THE NEW “ECO-FRIENDLY” CONCEPT OF THE BODY SHOP

MISSIONS MMM SPÉCIALISTE DES RETAIL STORE TOURS ET DES NOUVELLES TENDANCES DISTRIBUTION À L’INTERNATIONAL DEPUIS PLUS DE 50 ANS.
THE BODY SHOP LONDON : A ECO FRIENDLY STORE

The British brand has decided to reconnect with its militant origins by renovating its flagship on Bond Street in London! Inaugurated in September 2019, it aims to respond to the consumers’ environmental concerns with a wide range of eco-friendly in-store services.

The Body Shop loves the environment

The shop itself has actually been built with materials recovered from landfills. Then, the concept incorporates organic codes by offering a selection of self-service and refillable shower gels and creams. One can also refill his bottle for free at the water station. Moreover, customers have the possibility to buy on the spot a 250 ml refillable aluminium bottle that can be customized with coloured stickers. There is also a self-service gift bar with recyclable and customizable gift wrap. In addition to its ecological commitment, the company also wants to raise its customers’ awareness upon environmental issues. To this end, a space has been dedicated to learning about engagement with local and international activist collectives. Finally, it is possible to recycle all plastic containers in store via TerraCycle. THE BODY SHOP does not forget its status as a retailer : for every 5 containers returned, the brand offers a £5 voucher.

 

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