THE BRITISH DESIGNER CONQUERS THE WORLD
SEOUL RETAIL TOUR
The British Terence Conran, founder of HABITAT, which he sold to the Swedish giant IKEA in 1991, is also the creator of THE CONRAN SHOP. Since the opening of his first boutique in Paris in 1992, the designer brand of high-end furniture and interior decoration has been riding the wave of success, confirming Sir Terence Conran’s talent for building commercial empires. A talent that earned him a knighthood from Queen Elizabeth II. Discover this Success Story during a Retail Tour in Seoul with Missions MMM.
SEE THINGS IN GREATER DETAIL IN SEOUL
It was in Seoul that he opened his 12th boutique in the heart of the trendy Gangnam district at the end of November 2019. With a surface area of 2,229 sqm on 2 levels, it is the largest design boutique in the country.
YIN AND YANG AS A COMMON THREAD
Located in a former car park linked to the LOTTE department store, the space evolves around the concept inspired by the notion of balance between yin and yang, two of the founding elements of Korean culture and representative of its link with Japan.
ONE LEVEL, ONE SYMBOL
Each floor represents respectively the 2 symbols, different but complementary. Thus, on the ground floor, the whole surface is painted white, constituting a neutral canvas to highlight both abstract and colourful products of life.
A HYBRID ARTISTIC SPACE
Here, the materials used such as glass, concrete and steel create an atmosphere that echoes the codes of the art gallery. On the same level there is also a café area called Orby, fully furnished by the Danish brand CarlHansen.
EACH FLOOR HAS ITS OWN ATMOSPHERE
On the other hand, the 2nd floor is more muffled and intimate, reminiscent of the atmosphere of private “clubs”, thanks in particular to the use of dark grey terrazzo and black wire mesh storage units, ideal for discovering furniture, lights and accessories. The 2 levels are connected by a cobalt blue escalator.
If today The Conran Shop mainly offers pieces by foreign designers, the brand is waiting to be sufficiently anchored in the regional landscape to offer pieces by local designers.
Do not hesitate to consult us to organize a Retail Tour in Seoul for your teams.
Discover also in Seoul, the incredible GALLERIA which pushes the commercial architecture to its paroxysm.
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