GREEN & SOCIETAL RETAIL TOUR - PARIS & BRUSSELS

THE GREEN & SOCIETAL RETAIL TOUR IN PARIS & BRUSSELS BY MISSIONS MMM

Retailers are becoming obsessed with sustainable development and social issues. That’s why we have shortlisted the most innovative and striking in-store initiatives of the moment.

Committed retail or “Green retail” is an interdisciplinary value, radiating on every retail sectors. Paris is full of innovating concepts, both food and non food, with nearly 70 disruptive store openings since 2017. Paris is the ideal city for observing large retailers initiatives. They are all willing to master their environmental and social impact. Not to be outdone, small businesses are closer and closer to the customers and are trying to forestall their eco-responsible demands.

We will combine Paris with Brussels. This European capital city is an exemplary city where consumers now want to understand, learn and apply their ethical values to their everyday life. Stores are becoming lively & learning places. Workshops and talks organized into these stores answer these new needs.

GREEN & SOCIETAL TOUR FOCUSES

• selling ethically do not mean sacrify aesthetics ! Marketing and staging of the “green spirit” are part of the trend. Brands should sell good-looking and eco friendly goods
•  sustainable furnitures, recycled containers and zero waste : both the product and the packaging have to be committed to the preservation of the environment or to a cause
• in-store initiatives : recycling and upcycling, repairs and mending, workshops and conferences, support to environmental and social issues… Brands have to claim their commitment
• circular economy is the new sustainable development star. Large retailers’ strategies to strengthen their reputation in the eyes of committed consumers are getting smarter and smarter

Do not forget to susbcribe to our newsletter to stay tuned !